Digital / Online Marketing
Digital Marketing Course

Digital Marketing Course

Digital Marketing Course Duration: 3 Months

financial modelling course

Digital Marketing Course by ACLM – Institute of Professional Studies, A unique program on Digital Marketing keeping in view of hot demand of digital or online marketing. To reduce manual or in-person marketing principals, top companies are making money through online and digital marketing strategy. It is gaining amazing profitable marketing results.

Top renowned online selling companies like AmazonFlipkartE-baySnapDeal and many others engaging people to make their products available online and making their revenues in 5 folded business with just a few clicks.

ACLM as a whle, making this possible just through the digital marketing course. In this course, we’are going to cover lot of interesting 50+ tools, which will definitely change your thought process over making new marketing strategy plans.

The digital marketing course is a combination of 15 modules. It will enable you to make your brand stands out from the crowd over online businesses and will give you a good result as a whole.

Project involved

  • Project 1 on SEO, Google Business and Adwords Implementation on various sites
  • Project 2 on You Tube and Instagram
  • Project 3 on Social Media Marketing

Certifications for this Course

  • Certification from ACLM – Institute of Professional Studies will be offered on Completion of the Training
  • Online Certification of Social Media Marketing hub

ACLM Invites all professionals / interns to get benefit of this programme. Candidates will have the opportunity to get paid internship to top companies in India and abroad.

Key Takeaways

  • Search Engine Optimization (SEO) techniques
  • social media marketing techniques,
  • Online Reputation Management Techniques,
  • Registering and Selling your products through AmazonFlipkartE-baySnapDeal ,
  • Market your products and your skills to FacebookTwitterLinkedin Social Networking Sites,
  • Promoting Images / Vidoes / Events through Instagrams,
  • Youtube Channel Mangement, Video Promotions and Content Optimization.

Lot of things to learn and get 50+ awesome tools free
Topics Covered
Module I - Digital Marketing Overview

  • What Digital Marketing Exactly Is?
  • What is SEO (Search Engine Optimization)?
  • What is SERP (Search Engine Results Pages)?
  • What is SEM (Search Engine Marketing)?
  • What is SMO (Social Media Optimization)?
  • What is SMM (Social Media Marketing)?
  • What is Blogging & Purpose of Blogging?
  • What is Adsense & Affiliates?
  • What is Email Marketing?
  • What is Mobile Marketing?
  • What is Online Reputation Management?

Module II – Domain Registration Web Designing & Hosting

  • Website Designing & Hosting
  • What is HTML, PHP, CSS & Java Script
  • Different Kind of Websites
  • Static & Dynamic Websites
  • Start Designing Websites
  • Purchasing Domain Names
  • Purchasing Web Hosting
  • Connecting Domain & Hosting
  • FTP Users & Using File Zila.
  • Domain Control Panels
  • Web Hosting Control Panels

Module III– Keyword Research with Google Keyword Planner

  • What are Keywords and Key phrases
  • Why Keywords are Important in SEO
  • What is Keywords Research
  • Why Keyword Research in Important in SEO
  • What is Google Keyword Planner
  • How to Use Google Keyword Planner
  • Analyzing Keyword Competition
  • Exact, Phrase and Broad Match in Keywords Research
  • Finding Best Keywords for Our Website.

Module IV - SEO (Search Engine Optimization) Course

1. On Page Optimization - SEO

  • Getting Started with Head Section
  • Understanding On Page SEO?
  • Domain Name Selection & URL Structuring
  • Head Section Optimization
  • Meta Tags Optimization
  • Optimizing Title Tags, Description Tags, Keywords Tags, Robots Tags
  • Optimizing Open Graph Tags
  • Redirection Tags
  • SEO Friendly Content Writing
  • Heading Optimization
  • Keyword Density, Keyword Spamming and Keyword Stuffing
  • LSI (Latent Semantic Indexing) Technique
  • Image Optimization Strategies
  • Link Optimization Strategies
  • Robots File Creation
  • XML Sitemap Creation
  • Sitemap Submissions

Module V : Off Page Optimization – SEO

  • What is Off Page SEO?
  • Why Off Page is Important?
  • What Are Backlinks?
  • Backlinks Creation Methods
  • Difference Between Do Follow and No Follow Backlinks
  • What is Google Page Rank
  • How To Increase Google Page Rank
  • Web Directory Submissions
  • Social Bookmarking
  • Article Writing & Submission
  • Press Release Writing & Submissions
  • Comment Writing
  • Guest Blogging
  • Classifieds posting
  • Forum Posting
  • Link Exchange (one way, two way and three way)
  • Search Engine Submissions
  • RSS Feeds

Module VI – Google Business /Places Listing and GEO Targeting

  • What is Google Business?
  • How to get listed at Google Business Center?
  • Google Business Verifications
  • Setting Up your Business Profile in Google Places.
  • Setting Up Profile Pictures and Cover Photos in Google Business.
  • Creating Reviews in Google Places
  • Google Business Listing Optimization

Module VII - Search Engine Marketing (Google Adwords)

  • SEM Introduction
  • Understanding Google Adwords
  • Account Creation and Setup in Google Adwords
  • Campaign Management
  • Understanding Text, Display and Video Ads.
  • Sign-Up With Google Adwords
  • How to select Keywords for PPC Campaign
  • Creating ADs for your PPC Campaign
  • How to Manage bids in PPC Campaign
  • Creating Display Ads
  • Creating Text Ads
  • Creating Video Ads
  • Ad Extensions
  • Monitoring Clicks, Impressions and CTR’s in Adwords
  • Making Payments in Google Adwords

Module VIII - Email Marketing

  • What is Email Marketing?
  • How to Create Email ID’s List?
  • How to Create HTML Emails?
  • Bulk Mailing Through Softwares
  • Sending Emails in Inbox
  • Conversion Tracking
  • How to Save Your ID from Black Listing?

Module IX - ORM - Online Reputation Management

  • What is ORM?
  • How to Manage ORM?
  • Creating Positive Reviews.
  • Optimizing Review Pages.

Module X - Mobile Marketing

  • What is Mobile Marketing?
  • Sign-Up With Mobile Marketing Sites?
  • Creating Mobile Marketing Campaigns
  • Collecting Database
  • Sending Bulk Messages
  • Tracking Conversions

Module XI- Social Media Optimization / Marketing

  • What is Social Media (Basics)?
  • Why Social Media is Important for Online Promotion?
  • Different kind of Social Media and Networking Sites.

Facebook

  • How to create a page on Facebook?
  • How to Promote your business on Facebook?
  • How to Increase likes for your facebook page?
  • How to Add Facebook Fan Page On Your Website?
  • Difference in Facebook profile, page and groups.
  • How to Join Groups and Promote your business.

Google Plus

  • What Google Plus is?
  • How to Create Profiles on Google Plus?
  • Difference between Individuals and Company Profiles.
  • Why to Promote at Google Plus?

Twitter

  • What is Twitter?
  • Why Twitter is Important?
  • How to Create a Twitter Business Page?
  • How Tweet Like Professionals?
  • How to Increase Twitter Followers?
  • How to Twitter Page for Organic Search?

You Tube

  • Why You Tube?
  • How to Create Videos?
  • Understanding Video Marketing
  • Link Building With You Tube

Module XII – Blogging/ WordPress

  • What is Blogging?
  • Purpose of Blogging?
  • How to Blog?
  • What is WordPress?
  • WordPress.org & WordPress.com
  • How to Setup a Blog on WordPress?
  • WordPress Themes.
  • WordPress Plugins.
  • Setting Up Navigations and Menus.
  • WordPress Widgets.
  • How to SEO of a WordPress Blog/ Website?
  • Internal Linking in WordPress
  • WordPress site Backup

Module XIII - Blog Monetization

  • What is Blog Monetization?
  • Why to Monetize a Blog?
  • Blog Monetization with Google Adsense
  • Blog Monetization with Affiliates

Module XIV – Google Adsense

  • Understanding Google Adsense
  • How to apply for Google Adsense
  • How to easily get Approved with Adsense
  • Difference between Text and Display Ads
  • Placing Advertisements on you Blog or Website Custom and URL channels
  • Optimizing Google Adsense Ads for best performance
  • Allow and Add categories
  • Performance Reports
  • How to earn money with Google Adsense
  • Getting Cheques from Google Adsense

Module XV – Ecommerce Marketing

  • Understanding Ecommerce Marketing
  • Different Kind of Ecommerce Platforms
  • Major Ecommerce portals in India
  • Creating Ecommerce Websites
  • How to Promote your Ecommerce Website?

Who Should Attend

  • Any professionals who looks his / her career in digital / internet marketing
  • College pass outs candidates
  • Trainees & Interns
  • Housewives

Pre-requisites

  • basic knowledge of html & css
  • must have good command over word, excel, ppt

What You Need To Bring

  • A very clear mid with a good notebook / laptop.

Key Takeaways What you’ll learn in the Digital Marketing Course:

  • Search Engine Optimization (SEO) techniques
  • social media marketing techniques,
  • Online Reputation Management Techniques,
  • Registering and Selling your products through AmazonFlipkartE-baySnapDeal ,
  • Market your products and your skills to FacebookTwitterLinkedin Social Networking Sites,
  • Promoting Images / Vidoes / Events through Instagrams,
  • Youtube Channel Mangement, Video Promotions and Content Optimization.

About Trainer

  • Best in the industry
  • Implemented (Organic / Inorganically) over 500+ projects
  • Freelancers for International Companies
  • More than 20+ Years of experience in online marketing and reputation management
  • Lot of things to learn and get 50+ awesome tools free


digital marketing course

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