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ACLM Institute of Professional Studies

Digital Marketing Course

Digital Marketing Course Short Term 3 Months course on Digital Marketing & Concepts

03 MonthsOnline / OfflineIntermediateACLM CertificationACLM Certification
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Digital Marketing Course Short Term 3 Months course on Digital Marketing & Concepts
COURSE OVERVIEW

Course Overview

The ACLM Institute of Professional Studies Digital Marketing Course is a three-month, intermediate-level programme covering core digital marketing concepts and practical workflows. The course progresses from digital marketing fundamentals and website basics to keyword research, SEO, Google Business listing, search engine marketing, email and mobile marketing, online reputation management, social media, WordPress blogging, blog monetisation, Google AdSense and e-commerce marketing. Training is available online and offline in Greater Noida West, Greater Noida, Noida, Gaziabad and Delhi NCR. The programme is designed for learners in India and international online learners.

WHY THIS COURSE

Why Learn This Course?

Digital marketing combines website development, search visibility, paid promotion, content, social media and customer communication. This course provides a structured understanding of these areas and connects them through practical projects and ACLM assignments. Learners work through the planning, implementation and review of digital marketing activities rather than studying isolated concepts.

LEARNING OUTCOMES

What You Will Learn

  • Digital marketing terminology, channels and campaign concepts
  • Website structure, HTML, PHP, CSS, JavaScript basics, domains, hosting and FTP workflows
  • Keyword and key-phrase research using Google Keyword Planner
  • On-page and off-page SEO techniques, including technical elements, content, links, sitemaps and submissions
  • Google Business listing setup, verification, optimisation and local targeting concepts
  • Google Ads fundamentals, campaign setup, keyword selection, ad creation, bidding and performance metrics
  • Email marketing lists, HTML emails, bulk mailing, inbox delivery and conversion tracking
  • Online reputation management, review pages and positive online presence
  • Mobile marketing campaigns, databases, bulk messaging and conversion tracking
  • Social media optimisation and marketing across Facebook, Google Plus concepts, Twitter and YouTube
  • Blogging and WordPress setup, themes, plugins, menus, widgets, SEO, internal linking and backup
  • Blog monetisation through Google AdSense and affiliate concepts
  • Google AdSense application, ad formats, placements, categories and performance reports
  • E-commerce marketing, e-commerce platforms, website promotion and major e-commerce portals in India
SKILLS

Skills You Will Gain

  • Digital marketing planning and channel selection
  • Basic website and hosting administration
  • Keyword research and competition analysis
  • On-page SEO auditing and optimisation
  • Off-page SEO activity planning and backlink evaluation
  • Local listing and Google Business profile management
  • PPC campaign structure and ad copy preparation
  • Basic interpretation of impressions, clicks, CTR and conversion data
  • Email campaign preparation and database handling
  • Online review and reputation management
  • Social media page, profile and content promotion planning
  • WordPress blog setup and basic optimisation
  • Content, blog and affiliate monetisation planning
  • E-commerce promotion planning
WHO SHOULD JOIN

Who Should Join?

Students, working professionals, college pass-outs, trainees, interns and housewives who wish to develop knowledge and practical skills in digital or internet marketing.

PREREQUISITES

Prerequisites

Basic knowledge of programming is recommended. No additional prerequisite is specified.

TRAINING APPROACH

Training Methodology

ACLM Institute of Professional Studies delivers the programme through instructor-led training and online one-to-one instruction. The course includes notes, guided demonstrations, practical projects and assignments by ACLM. Training is available online and offline; recorded training is not included.

CURRICULUM

Detailed Course Syllabus

ModuleTopics / Lessons
Module I – Digital Marketing Overview
Build a common foundation in digital marketing, its major channels and the role each channel can play in online promotion.
  • Digital Marketing Fundamentals — Define digital marketing, distinguish online promotion from manual marketing activities, and understand how digital channels fit into a marketing plan. 60 min
  • Core Digital Channels — Introduce SEO, SERP, SEM, SMO, SMM, blogging, AdSense, affiliate marketing, email marketing and mobile marketing. 75 min
  • Reputation and Campaign Thinking — Understand online reputation management and connect digital channels with objectives, audiences, content and measurement. 60 min
Module II – Domain Registration, Web Designing and Hosting
Learn the website and hosting foundations required for digital marketing implementation.
  • Website Technologies and Website Types — Understand HTML, PHP, CSS and JavaScript at an introductory level, and compare static and dynamic websites. 75 min
  • Domains, Hosting and Connection — Study domain-name purchase, web-hosting purchase, domain-to-hosting connection and the purpose of control panels. 75 min
  • FTP and File Management — Understand FTP users, FileZilla, domain control panels and web-hosting control panels through a guided website deployment workflow. 60 min
Module III – Keyword Research with Google Keyword Planner
Develop a repeatable process for discovering, grouping and assessing keywords for a website or campaign.
  • Keywords and Key Phrases — Define keywords and key phrases, examine search intent at a basic level, and understand why keywords matter in SEO. 60 min
  • Google Keyword Planner Workflow — Learn how to use Google Keyword Planner to generate keyword ideas and organise relevant terms for a website. 75 min
  • Competition and Match Types — Review keyword competition and understand exact, phrase and broad match concepts when preparing keyword lists. 75 min
Module IV – On-Page Search Engine Optimisation
Optimise website pages and supporting files so that content, structure and technical signals are clear and consistent.
  • Head Section and Meta Elements — Work with the head section, title tags, description tags, keywords tags, robots tags, Open Graph tags and redirection tags. 90 min
  • Content, Headings and Media — Plan SEO-friendly content, heading structures, keyword density, LSI concepts, image optimisation and safe practices that avoid keyword spamming and stuffing. 90 min
  • URLs, Links and Sitemaps — Review domain and URL structuring, internal and external link optimisation, robots file creation, XML sitemap creation and sitemap submission. 90 min
Module V – Off-Page Search Engine Optimisation
Understand off-page SEO and evaluate different methods for building visibility and backlinks responsibly.
  • Backlinks and Link Attributes — Define off-page SEO and backlinks, compare do-follow and no-follow concepts, and review the historical PageRank concept. 75 min
  • Off-Page Submission Methods — Study web directories, social bookmarking, article submission, press releases, comments, classifieds, forums and search-engine submissions. 90 min
  • Relationship and Feed-Based Promotion — Review guest blogging, one-way, two-way and three-way link exchange concepts, RSS feeds and the importance of relevance and quality in link activity. 75 min
Module VI – Google Business Listing and Geo Targeting
Learn the fundamentals of local business visibility through Google Business listing concepts and profile optimisation.
  • Google Business Fundamentals — Understand Google Business, local listing purpose and the steps involved in getting a business listed. 60 min
  • Verification and Profile Setup — Study verification considerations, business profile setup, profile pictures and cover photos. 75 min
  • Listing Optimisation and Reviews — Prepare an optimisation checklist and review approach for a Google Business listing and its local audience. 75 min
Module VII – Search Engine Marketing with Google Ads
Understand paid search campaign planning and the main components of Google Ads advertising.
  • SEM and Account Setup — Introduce SEM, Google Ads, account creation, account setup and campaign structure. 75 min
  • Keywords, Bids and Ad Creation — Select PPC keywords, create text ads, understand bid management and work with ad extensions. 90 min
  • Display, Video and Performance Review — Explore display and video ads, payment concepts, and monitoring impressions, clicks and CTR. 90 min
Module VIII – Email Marketing
Plan email marketing activities from list preparation and HTML email creation to delivery and conversion tracking.
  • Email Marketing and Lists — Define email marketing and study methods for creating and organising an email ID list. 60 min
  • HTML Emails and Bulk Mailing — Understand HTML email structure, bulk mailing software concepts and practices intended to support inbox delivery. 90 min
  • Tracking and Blacklist Protection — Review conversion tracking and practical precautions for protecting an email ID or sending system from blacklisting. 75 min
Module IX – Online Reputation Management
Develop a structured approach to monitoring and improving a brand or business’s online reputation.
  • ORM Fundamentals — Define online reputation management and identify the online touchpoints that influence reputation. 60 min
  • Managing Online Reputation — Create an ORM workflow for reviewing, responding to and improving online reputation signals. 75 min
  • Reviews and Review Pages — Study positive review creation concepts and review-page optimisation while maintaining a consistent brand presence. 60 min
Module X – Mobile Marketing
Understand mobile marketing campaign planning, database collection, messaging and conversion measurement.
  • Mobile Marketing Fundamentals — Define mobile marketing and review the role of mobile-focused communication in digital promotion. 60 min
  • Campaign and Database Preparation — Study mobile marketing platform sign-up concepts, campaign creation and responsible database collection. 75 min
  • Bulk Messaging and Tracking — Understand bulk message delivery and the use of conversion tracking for mobile campaigns. 60 min
Module XI – Social Media Optimisation and Marketing
Plan social media presence and promotion across major platforms covered in the course.
  • Social Media Foundations — Understand social media basics, its role in online promotion and the differences among networking platforms. 60 min
  • Facebook and Professional Profiles — Study Facebook pages, profiles and groups, business promotion, page likes, group participation and website fan-page integration. Review Google Plus profile and company-profile concepts included in the syllabus. 90 min
  • Twitter and YouTube Marketing — Explore Twitter business pages, professional tweeting, follower growth and organic-search considerations, followed by YouTube channels, video creation, video marketing and link-building concepts. 90 min
Module XII – Blogging and WordPress
Create a structured blog or content website and apply essential WordPress administration and SEO practices.
  • Blogging and WordPress Setup — Understand blogging purpose, compare WordPress.org and WordPress.com, and study the steps for setting up a WordPress blog. 75 min
  • Themes, Plugins and Navigation — Work with WordPress themes, plugins, navigation menus and widgets to organise a usable blog. 90 min
  • WordPress SEO and Maintenance — Review WordPress SEO, internal linking and site-backup practices for ongoing website management. 90 min
Module XIII – Blog Monetisation
Understand how a blog can be prepared for monetisation using advertising and affiliate approaches.
  • Monetisation Fundamentals — Define blog monetisation and examine reasons for planning monetisation within a content website. 60 min
  • Advertising-Based Monetisation — Study the role of Google AdSense in a blog monetisation plan and identify suitable placement considerations. 75 min
  • Affiliate-Based Monetisation — Understand affiliate marketing concepts and prepare a basic affiliate monetisation plan for relevant blog content. 60 min
Module XIV – Google AdSense
Learn the operational concepts involved in applying for, configuring and reviewing Google AdSense advertising.
  • AdSense Account and Approval Concepts — Understand Google AdSense, the application process and approval-related preparation concepts. 75 min
  • Ad Formats and Placement — Compare text and display ads, study custom and URL channels, and review advertisement placement and optimisation concepts. 90 min
  • Categories, Reports and Payments — Review allowing and adding categories, performance reports, earning concepts and the supplied syllabus topic of receiving AdSense cheques. 75 min
Module XV – E-commerce Marketing
Apply digital marketing thinking to e-commerce websites, platforms and online promotion.
  • E-commerce Marketing Fundamentals — Define e-commerce marketing and compare the broad types of e-commerce platforms. 60 min
  • E-commerce Website Planning — Study the main considerations involved in creating an e-commerce website and presenting products online. 75 min
  • Promotion and Indian E-commerce Portals — Plan promotion for an e-commerce website and review major e-commerce portals in India as included in the course syllabus. 75 min
HANDS-ON EXPERIENCE

Practical Projects

  • SEO and Website Optimisation Project — Prepare a basic website marketing plan covering keyword selection, URL and page structure, title and meta description recommendations, headings, image and link optimisation, robots file and XML sitemap planning, followed by an off-page activity plan. Tools: HTML, CSS and JavaScript concepts; Google Keyword Planner; domain and hosting control panels; FTP/FileZilla concepts; SEO documentation
  • Google Business and Local Visibility Assignment — Create a local visibility checklist covering business information, verification considerations, profile images, review handling and Google Business listing optimisation for a selected business scenario. Tools: Google Business/Places listing concepts; local SEO checklist; review and profile optimisation documentation
  • Google Ads Campaign Planning Project — Develop a search advertising campaign plan with campaign structure, target keywords, text ad copy, bid considerations, ad extensions and a measurement sheet for impressions, clicks and CTR. Tools: Google Ads concepts; keyword research; campaign and ad planning sheets
  • WordPress Blog and Monetisation Project — Plan and configure a WordPress blog structure with navigation, categories, themes, plugins, widgets, internal links, SEO considerations and backup steps. Add a basic monetisation plan using AdSense and affiliate concepts. Tools: WordPress; HTML and CSS concepts; SEO checklist; Google AdSense and affiliate planning
  • Integrated Digital Marketing Assignment — Prepare an end-to-end digital marketing plan combining SEO, Google Business, social media, email or mobile marketing, online reputation management and e-commerce promotion for a selected product or service. Tools: ACLM notes and templates; keyword research; social media planning; email and mobile campaign concepts; performance tracking sheet
CAREER APPLICATION

Career Opportunities

The skills covered can support further learning and practical work in areas such as digital marketing, SEO, search engine marketing, social media marketing, content and blogging, email marketing, local listing management, online reputation management and e-commerce promotion. The course does not make a placement or employment guarantee.

CERTIFICATION

Certification

Learners who complete the applicable course requirements may receive an ACLM certificate of Participation. Certification is available for this course; the supplied course facts do not specify an external accreditation or university affiliation.

FAQ

Frequently Asked Questions

What is the duration of the ACLM Digital Marketing Course?

The course duration is 03 months.

What is the course level?

It is an intermediate-level course.

Is the course available online and offline?

Yes. Training is available online and offline. Offline training locations specified by ACLM are Greater Noida West, Greater Noida, Noida, Gaziabad and Delhi NCR.

Is recorded training included?

No. The course facts specify that recorded training is not included.

Who can attend this course?

The course is intended for students, working professionals, college pass-outs, trainees, interns and housewives interested in digital or internet marketing.

What prerequisite is required?

Basic knowledge of programming is recommended.

Does the course include practical work?

Yes. The programme includes projects and assignments by ACLM, supported by notes and instructor-led guidance.

What topics are covered?

Topics include digital marketing, websites and hosting, keyword research, SEO, Google Business, Google Ads, email marketing, ORM, mobile marketing, social media, WordPress, blogging, AdSense, affiliate concepts and e-commerce marketing.

Is certification available?

Yes. The supplied certification detail is an ACLM certificate of Participation.

What is the course fee?

The supplied course fee is INR 15,000.

Does ACLM guarantee a job, placement or salary after the course?

No such guarantee is included in the supplied course facts.

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