Google Ads PPC Training
Google Ads PPC Training & Certifications
Course Overview
ACLM Institute of Professional Studies presents Google Ads PPC Training - Online Courses & Certifications, an intermediate-level 20-hour programme delivered through online and offline modes. The course develops practical understanding of Google Ads campaign planning, account testing, search and display advertising, audience targeting, reporting, Google Analytics integration, optimisation, negative keywords and remarketing. Training is instructor-led, with online one-on-one support, ACLM notes and assignments. Offline sessions are available in Greater Noida West, Greater Noida, Noida, Gaziabad and Delhi NCR. Online learning is available for learners in India and international markets.
Why Learn This Course?
Google Ads PPC enables businesses and professionals to promote products, services and websites through targeted paid campaigns. This course helps learners understand how to structure campaigns, create different ad formats, review account performance, organise reports and optimise advertising activity. It is designed for practical skill development rather than only theoretical study.
What You Will Learn
- The fundamentals of Google Ads and pay-per-click advertising.
- How to test and review a Google Ads account before campaign activity.
- Campaign, ad group and ad structure for organised account management.
- Planning and running text advertising campaigns.
- The role and practical use of display, banner and image ads.
- Audience targeting and customer-focused campaign planning.
- Negative keyword management for improved targeting.
- Campaign and ad optimisation based on performance information.
- Creating and storing reports in different information formats.
- Using Google Analytics to extend campaign analysis.
- The fundamentals of remarketing tools and their use in campaign planning.
- Practical application through ACLM projects and assignments.
Skills You Will Gain
- Google Ads account review and campaign testing
- PPC campaign planning and organisation
- Search text ad creation
- Display, banner and image advertising setup
- Campaign, ad group and ad optimisation
- Negative keyword handling
- Audience and customer targeting
- Performance reporting and information organisation
- Google Analytics-supported campaign analysis
- Remarketing campaign planning
- Practical digital advertising documentation
Who Should Join?
Students and working professionals who want to develop practical Google Ads PPC skills. The course is suitable for learners at an intermediate level who wish to understand paid search and display advertising workflows.
Prerequisites
Basic knowledge of programming is required, as specified for this course. Familiarity with websites, online promotion or digital marketing may be helpful, but is not listed as a mandatory prerequisite.
Training Methodology
The programme includes 20 hours of instructor-led training delivered through online and offline modes. Online delivery includes one-on-one instruction. Learners receive ACLM notes and assignments and work through practical account-review, campaign-planning, ad-creation, reporting and optimisation activities. The syllabus contains more than 10 structured learning sessions.
Detailed Course Syllabus
| Module | Topics / Lessons |
|---|---|
| Module 1: Google Ads PPC Foundations and Account Readiness Build a clear foundation in pay-per-click advertising, Google Ads campaign terminology and the checks required before planning or running campaigns. |
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| Module 2: Campaign Planning and Search Text Ads Learn how to plan campaigns and create organised text advertising activity around customer needs and campaign objectives. |
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| Module 3: Display, Banner and Image Advertising Explore visual advertising formats and the planning considerations involved in display-oriented campaigns. |
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| Module 4: Campaign Optimisation and Audience Management Develop a repeatable approach to reviewing campaigns, ad groups and ads and making informed optimisation decisions. |
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| Module 5: Reporting and Google Analytics Learn how to organise campaign information, prepare reports and use Google Analytics concepts to support better analysis. |
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| Module 6: Remarketing, Practical Project and Course Review Apply the complete workflow through remarketing planning, practical assignments and a final review of campaign-management skills. |
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Practical Projects
- Google Ads Account Testing and Campaign Planning — Review a sample Google Ads account structure, identify campaign and ad group requirements, define a customer-focused objective and prepare a logical campaign plan. Tools: Google Ads concepts, ACLM notes and assignment templates
- Search and Display Advertising Campaign Assignment — Create a structured assignment covering text ads, display ads, banner ads and image ads, including campaign organisation, audience considerations and ad-group planning. Tools: Google Ads campaign planning framework and ACLM practical worksheets
- PPC Reporting and Optimisation Workbook — Organise campaign information into report formats, interpret performance observations, propose negative keywords and document optimisation actions for campaigns, ad groups and ads. Tools: Google Ads reporting concepts, spreadsheet-based documentation and ACLM notes
- Remarketing and Analytics Planning Project — Prepare a practical plan showing how Google Analytics insights and remarketing tools can be used to understand audiences and improve campaign follow-up activity. Tools: Google Analytics concepts, remarketing planning framework and ACLM assignment materials
Career Opportunities
The skills developed in this course can support work involving Google Ads campaign assistance, PPC account coordination, search and display advertising operations, digital marketing support, campaign reporting and online promotion. Specific employment, placement and salary outcomes are not guaranteed by this course.
Certification
Learners who complete the programme receive an ACLM certificate of Participation, subject to the institute's course-completion requirements.
Frequently Asked Questions
What is the duration of the Google Ads PPC Training course?
The course duration is 20 hours and includes more than 10 structured learning sessions.
Who can join this course?
The course is intended for students and working professionals at an intermediate level who want to learn Google Ads PPC campaign planning and management.
What are the prerequisites?
Basic knowledge of programming is the stated prerequisite for this course.
Is the course available online and offline?
Yes. Training is available online and offline. Offline sessions are available in Greater Noida West, Greater Noida, Noida, Gaziabad and Delhi NCR. Online learning is available in India and international markets.
What advertising formats are covered?
The course covers text ads, display ads, banner ads and image ads, together with campaign, ad group and audience-targeting concepts.
Does the course cover reporting and analytics?
Yes. Learners study Google Ads reporting, storing campaign information in different formats and using Google Analytics concepts for campaign analysis.
Will I learn about negative keywords and remarketing?
Yes. Negative keyword handling, customer targeting and remarketing tools are included in the syllabus.
Is certification available?
Yes. ACLM provides a certificate of Participation for learners who complete the course according to the institute's requirements.
Does ACLM provide practical work?
Yes. The training includes ACLM projects, assignments, notes and guided practical exercises covering account review, campaign planning, advertising formats, reporting and optimisation.
What is the course fee?
The listed fee is INR 5,000. Please confirm current fee and enrolment details with ACLM Institute of Professional Studies before registration.
Ready to Start Learning?
Contact ACLM Institute of Professional Studies for course guidance, demo scheduling and registration.
Want the complete syllabus?
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