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ACLM Institute of Professional Studies

Work Integrated MBA

Work Integrated Masters in Business Administration (MBA) Offered from Orchid Univeristy with paid Internship under Data Analytics, HR, Humanities, Finance and Marketing

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Work Integrated MBA Offered from Orchid Univeristy with paid Internship
COURSE OVERVIEW

Course Overview

The ACLM Institute of Professional Studies Work Integrated MBA is a 24-month intermediate-level management programme designed for students and working professionals who want to build business knowledge alongside practical, industry-oriented skills. The programme covers MBA specialisation areas including Data Analytics, Human Resources, Humanities, Finance and Marketing. Learning is delivered through an LMS-based online format with live classes for learners in India and international markets. The degree will be awarded by Orchid University, Manipur, subject to the applicable programme requirements.

WHY THIS COURSE

Why Learn This Course?

Modern organisations need managers who can understand business functions, interpret information, work effectively with people and contribute to informed decision-making. This Work Integrated MBA provides structured exposure to management fundamentals and five key business areas: Data Analytics, HR, Humanities, Finance and Marketing. Its practical orientation helps learners connect management concepts with workplace situations, projects and business problem-solving.

LEARNING OUTCOMES

What You Will Learn

  • Management fundamentals and the role of managers in modern organisations
  • Business communication, professional conduct and workplace collaboration
  • Principles of economics, accounting and financial decision-making
  • Marketing concepts, customer understanding, branding and digital channels
  • Human resource management, employee development and workplace practices
  • Business data interpretation, analytics concepts and evidence-based decision-making
  • Humanities perspectives relevant to organisations, society, ethics and responsible leadership
  • Strategic management and cross-functional business planning
  • Business research, project planning and professional presentation
  • Application of management knowledge through practical projects in Data Analytics, HR, Humanities, Finance and Marketing
SKILLS

Skills You Will Gain

  • Business and management fundamentals
  • Business communication and presentation
  • Financial literacy for managers
  • Marketing planning and customer analysis
  • Human resource planning and employee engagement
  • Data interpretation and analytical thinking
  • Research, report writing and structured problem-solving
  • Strategic thinking and decision-making
  • Cross-functional collaboration
  • Professional project execution
WHO SHOULD JOIN

Who Should Join?

Students and working professionals seeking a structured MBA-level management programme with practical exposure across Data Analytics, HR, Humanities, Finance and Marketing. The programme is suitable for learners who want to strengthen their management foundation or broaden their existing professional capabilities.

PREREQUISITES

Prerequisites

Bachelor in any discipline.

TRAINING APPROACH

Training Methodology

The programme uses LMS-based online learning supported by live classes. Learning is organised through structured lessons, guided study, faculty-led explanations, practical activities, case-based discussions, project work and professional presentations. Learners are expected to connect concepts across business functions and apply them to realistic organisational situations. The programme is available to learners in India and international markets.

CURRICULUM

Detailed Course Syllabus

ModuleTopics / Lessons
Module 1: Management Foundations and Work-Integrated Learning
Introduces the purpose of management, core business functions and the expectations of postgraduate-level professional learning. Learners begin connecting management theory with workplace situations.
  • Understanding Management and Organisations — Meaning, scope and importance of management; organisational structures; managerial responsibilities and business functions. 45 min
  • Managers, Teams and Decision-Making — Managerial roles, coordination, delegation, problem-solving and decisions in organisational contexts. 45 min
  • Learning for Professional and Workplace Application — Goal-setting, reflective learning, professional discipline and applying course concepts to workplace or business situations. 40 min
  • Introduction to the Five Programme Pathways — Overview of Data Analytics, HR, Humanities, Finance and Marketing and how these areas work together. 40 min
Module 2: Business Communication and Professional Effectiveness
Builds the communication and professional skills required for managers to present ideas, collaborate with stakeholders and prepare clear business documents.
  • Principles of Professional Communication — Clarity, structure, tone, audience awareness and communication channels in business. 45 min
  • Business Writing and Management Reports — Writing emails, briefs, reports, summaries and recommendations for professional readers. 50 min
  • Presentations and Stakeholder Communication — Planning presentations, explaining evidence, handling questions and communicating decisions. 45 min
  • Team Collaboration and Workplace Conduct — Listening, feedback, meeting participation, conflict awareness and professional behaviour. 40 min
Module 3: Economics, Accounting and Financial Literacy
Develops the financial and economic awareness needed to understand business performance and participate in managerial decisions.
  • Business Economics and Market Forces — Demand, supply, competition, markets and the economic environment affecting organisations. 50 min
  • Accounting Concepts for Managers — Basic accounting terminology, transactions, records and the purpose of financial statements. 55 min
  • Reading Financial Statements — Introduction to income statements, balance sheets and cash-flow information from a managerial perspective. 55 min
  • Budgets, Costs and Managerial Decisions — Cost classification, budgeting principles, break-even thinking and resource allocation. 50 min
Module 4: Marketing Management and Customer Understanding
Covers the foundations of marketing, customer analysis, market planning and the role of communication in creating organisational value.
  • Marketing Concepts and the Value Proposition — Marketing purpose, customer value, products, services and relationships. 45 min
  • Market Segmentation and Customer Analysis — Customer needs, segmentation, targeting, positioning and basic customer research. 55 min
  • Marketing Mix and Brand Fundamentals — Product, price, place and promotion decisions; brand identity and consistency. 55 min
  • Digital Channels and Campaign Planning — Digital touchpoints, content planning, campaign objectives and basic performance measures. 50 min
  • Integrated Marketing Plan Workshop — Apply marketing concepts to create a structured plan for a selected product, service or organisation. 60 min
Module 5: Human Resource Management and Employee Development
Introduces HR as a strategic and operational business function, with emphasis on people planning, employee experience and responsible workplace practices.
  • Role and Scope of Human Resource Management — HR responsibilities, employee lifecycle and the relationship between people and organisational performance. 45 min
  • Workforce Planning and Job Analysis — Identifying workforce requirements, role purpose, job descriptions and competency considerations. 55 min
  • Recruitment, Selection and Onboarding — Recruitment planning, selection stages, fairness, candidate experience and onboarding design. 55 min
  • Learning, Performance and Career Development — Training needs, performance conversations, development plans and continuous learning. 55 min
  • Employee Engagement and Workplace Relations — Engagement drivers, communication, recognition, grievance awareness and positive workplace practices. 50 min
Module 6: Humanities, Ethics and Organisational Context
Explores the human, social, cultural and ethical dimensions of management and supports responsible decision-making in diverse workplaces.
  • Humanities and the Study of Organisations — How human behaviour, culture, history, society and ideas influence organisations. 45 min
  • Organisational Culture and Workplace Behaviour — Values, norms, identity, collaboration and cultural influences on employee experience. 50 min
  • Business Ethics and Responsible Management — Ethical reasoning, responsibility, fairness, transparency and stakeholder considerations. 55 min
  • Inclusion, Diversity and Social Context — Respectful workplaces, different perspectives, inclusion principles and social responsibility. 50 min
  • Humanities Workplace Culture Study — Prepare and present a practical study of workplace culture, ethics or communication with improvement recommendations. 60 min
Module 7: Data Analytics for Business Decisions
Builds foundational analytical thinking for managers. Learners practise turning business questions and structured information into useful insights.
  • Role of Data in Management — Data-informed decision-making, business questions, evidence quality and responsible use of information. 45 min
  • Data Types, Collection and Organisation — Structured information, data sources, variables, data quality and organising information for analysis. 50 min
  • Descriptive Analysis and Business Metrics — Summaries, comparisons, trends, measures and selecting metrics relevant to business questions. 55 min
  • Visualisation and Insight Communication — Tables, charts, visual clarity, interpretation and communicating findings to non-technical stakeholders. 50 min
  • Data Analytics Decision Project — Complete a practical business analytics exercise and present findings with recommendations. 70 min
Module 8: Operations, Business Processes and Project Coordination
Introduces process thinking, operational efficiency and the coordination skills required to deliver business activities and projects.
  • Business Processes and Value Creation — Process mapping, inputs, outputs, customers and identifying opportunities for improvement. 50 min
  • Operations Planning and Resource Use — Capacity, scheduling, resource allocation and operational priorities. 50 min
  • Quality, Risk and Continuous Improvement — Quality concepts, risk identification, controls and improvement cycles. 50 min
  • Project Scope, Planning and Milestones — Defining objectives, deliverables, timelines, responsibilities and project constraints. 55 min
  • Project Coordination and Progress Reporting — Tracking progress, managing dependencies, documenting issues and reporting status. 45 min
Module 9: Business Research and Professional Analysis
Develops the ability to investigate business issues systematically, evaluate information and produce evidence-based recommendations.
  • Selecting a Business Research Problem — From business context to researchable problem, objectives, scope and key questions. 50 min
  • Research Approaches and Information Sources — Primary and secondary information, basic qualitative and quantitative approaches and source evaluation. 55 min
  • Questionnaires, Interviews and Observation — Designing practical instruments, gathering information and maintaining clarity and fairness. 55 min
  • Interpreting Findings and Acknowledging Limits — Organising findings, identifying patterns, avoiding unsupported conclusions and stating limitations. 50 min
  • Writing and Presenting a Business Research Report — Report structure, recommendations, references, executive summaries and professional presentation. 60 min
Module 10: Strategic Management and Competitive Thinking
Shows how organisations set direction, understand their environment and align resources across business functions.
  • Strategy, Purpose and Organisational Direction — Vision, mission, objectives, strategic choices and the role of alignment. 50 min
  • External and Internal Business Analysis — Environmental factors, capabilities, resources, stakeholders and business position. 55 min
  • Competitive Advantage and Business Models — Value creation, differentiation, cost considerations and business model logic. 55 min
  • Functional Strategy Across Five Business Areas — Connecting marketing, HR, finance, analytics and humanities perspectives to organisational strategy. 60 min
  • Strategic Recommendation Workshop — Develop a structured recommendation for a selected organisational challenge and defend it with evidence. 65 min
Module 11: Integrated Management Practice
Combines knowledge from the programme pathways through cross-functional cases and practical management decisions.
  • Diagnosing a Multi-Functional Business Challenge — Identify symptoms, causes, stakeholders, constraints and information requirements. 55 min
  • Balancing People, Finance, Customer and Data Priorities — Evaluate trade-offs and develop balanced management recommendations. 55 min
  • Decision Communication and Executive Briefing — Convert analysis into a concise management brief and presentation. 50 min
  • Integrated Case Discussion — Apply frameworks from HR, finance, marketing, analytics and humanities to a business case. 60 min
Module 12: Capstone Project and Professional Portfolio
The final module enables learners to demonstrate integrated management capability through a substantial project and a professional portfolio of applied work.
  • Capstone Topic, Scope and Project Plan — Select a practical business issue, define deliverables, plan milestones and identify evidence requirements. 55 min
  • Applied Analysis and Solution Development — Conduct structured analysis and develop a feasible, clearly reasoned management solution. 70 min
  • Capstone Report Preparation — Organise the report, explain methodology, present findings, recommendations and limitations. 65 min
  • Final Presentation and Review — Present the project to an academic or professional audience and respond to questions. 60 min
  • Professional Portfolio and Next-Step Planning — Organise project evidence, reflect on skills gained and define realistic professional development goals. 45 min
HANDS-ON EXPERIENCE

Practical Projects

  • Business Data Analytics Decision Project — Learners define a business question, organise a dataset or structured business information, identify relevant measures, interpret findings and prepare a management-oriented recommendation report. Tools: Spreadsheet-based analysis, structured data tables, charts and presentation tools
  • Human Resource Planning and Engagement Project — Learners prepare an HR plan covering workforce requirements, role analysis, recruitment considerations, onboarding, employee engagement and performance-related practices for a selected organisation. Tools: HR planning templates, survey or interview formats, spreadsheets and presentation tools
  • Humanities, Ethics and Workplace Culture Study — Learners examine how culture, values, ethics, inclusion, communication and social context influence organisational behaviour and prepare a practical workplace improvement proposal. Tools: Research framework, interview or observation notes, report-writing tools and presentation tools
  • Financial Performance Interpretation Project — Learners study basic financial information, organise key figures, interpret performance indicators and communicate findings for a managerial audience without treating the exercise as professional financial advice. Tools: Spreadsheets, financial statement formats, ratio calculations and presentation tools
  • Integrated Marketing Plan — Learners develop a marketing plan for a product, service or organisation, including customer understanding, segmentation, positioning, communication channels, campaign objectives and evaluation measures. Tools: Market research templates, customer profiles, marketing planning frameworks, spreadsheets and presentation tools
CAREER APPLICATION

Career Opportunities

The programme can support career development in business and management-oriented roles related to data analytics, human resources, marketing, finance, administration, business operations and research. Possible career directions include management trainee, business analyst, HR executive, marketing executive, finance associate, operations coordinator and project support roles, depending on the learner’s prior experience and individual career goals. The supplied programme information states that the University will take care of placement after the second semester; learners should confirm the applicable placement process, eligibility and terms directly with the University.

CERTIFICATION

Certification

On successful completion of the applicable programme requirements, the degree will be awarded by Orchid University, Manipur.

FAQ

Frequently Asked Questions

What is the duration of the Work Integrated MBA?

The programme duration is 24 months.

Who can enrol in this programme?

The programme is intended for students and working professionals who hold a Bachelor in any discipline.

What subjects or pathways are covered?

The programme covers MBA-level learning across Data Analytics, Human Resources, Humanities, Finance and Marketing, along with management, communication, research, strategy and project work.

Is the programme available online?

Yes. The programme uses LMS-based online learning with live classes and is available to learners in India and international markets.

Is offline training available?

The course offering supplied for this page is marked online. The course profile also lists Greater Noida West, Greater Noida and Delhi NCR as offline locations; learners should confirm current delivery availability with ACLM before enrolment.

What certification is provided?

The degree will be awarded by Orchid University, Manipur, subject to the applicable programme requirements.

Does the programme include practical work?

Yes. Practical work includes projects in Data Analytics, HR, Humanities, Finance and Marketing, supported by business research, case analysis, presentations and an integrated capstone project.

Is prior work experience required?

No specific work experience requirement is supplied. The stated prerequisite is a Bachelor in any discipline.

What career areas can this programme support?

It can support development towards management-oriented opportunities in business analysis, HR, marketing, finance, operations, administration, research and project coordination, depending on the learner’s background and goals.

Is placement support mentioned for the programme?

The supplied programme information states that the University will take care of placement after the second semester. Learners should confirm the detailed placement process, eligibility and terms directly with the University.

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