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ACLM Institute of Professional Studies

Online Marketing Training

Online Marketing Training & Certifications

20 HrsOnline / OfflineACLM CertificationACLM Certification
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Online Marketing Training by ACLM institute is offered in Online Mode for working Professionals, Business Owner & Job Seeker. ACLM provide hands on training will enhance the skills for online digital Marketing, increase targeted traffic to website, increase brand awareness’s & generate potential Business Lead. Interested in some other courses by ACLM? Want to know more about Online Marketing?
COURSE OVERVIEW

Course Overview

ACLM Institute of Professional Studies presents Online Marketing Training, a 20-hour professional course covering the core disciplines used to plan, execute and evaluate online marketing activities. The programme includes Search Engine Optimisation (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM), Social Media Optimisation (SMO), analytics and Online Reputation Management (ORM). Training is available in Online and Offline modes through instructor-led, online one-to-one and group-training formats. Offline training is available in Greater Noida West, Greater Noida, Noida, Ghaziabad and Delhi NCR. Online training is available for learners in India and international markets.

WHY THIS COURSE

Why Learn This Course?

Online marketing brings together search visibility, paid advertising, social media communication, measurement and reputation management. This course provides students and professionals with a structured foundation across these areas, supported by practical exercises in Google Search Ads, text advertising, audio and video advertising, analytics and reputation-management workflows. Learners develop an organised approach to connecting marketing objectives with audiences, channels, content and measurable activities.

LEARNING OUTCOMES

What You Will Learn

  • The foundations of online marketing and integrated campaign planning.
  • The role of SEO, SEM, SMM, SMO, analytics and ORM in online campaigns.
  • How search engines discover, understand and rank website content.
  • Keyword research, search intent, on-page optimisation, technical accessibility and link-building fundamentals.
  • How search advertising campaigns are structured, including Google Search Ads and text advertisements.
  • The fundamentals of social media marketing and social media optimisation.
  • How to plan audio and video advertising activities for digital campaigns.
  • Core analytics concepts, campaign measurement and interpretation of marketing performance data.
  • Online reputation management processes for monitoring, responding and improving brand presence.
  • How to prepare practical campaign briefs, channel plans and measurement checklists.
SKILLS

Skills You Will Gain

  • Online marketing planning
  • SEO fundamentals
  • Keyword research and search-intent analysis
  • On-page and technical SEO awareness
  • Link-building strategy fundamentals
  • Search advertising campaign structuring
  • Google Search Ads and text-ad creation
  • Audio and video advertising planning
  • Social media marketing
  • Social media optimisation
  • Marketing analytics interpretation
  • Online reputation management
  • Campaign brief preparation
  • Channel and performance planning
WHO SHOULD JOIN

Who Should Join?

The course is designed for students and professionals who want to develop practical knowledge of online marketing. It is also suitable for learners seeking a structured foundation across SEO, SEM, SMM, SMO, analytics and ORM.

PREREQUISITES

Prerequisites

Basic knowledge of HTML, JavaScript and CSS is recommended. No other prerequisites are specified.

TRAINING APPROACH

Training Methodology

ACLM delivers the course through instructor-led learning, online one-to-one instruction and group training. The 20-hour programme combines guided concepts, demonstrations, discussion, practical exercises, assignments and review activities. Learning support includes notes, assignments and ebooks. Training is available Online and Offline. Offline training is available in Greater Noida West, Greater Noida, Noida, Ghaziabad and Delhi NCR; online delivery is available for learners in India and international markets.

CURRICULUM

Detailed Course Syllabus

ModuleTopics / Lessons
Online Marketing Foundations and Campaign Planning
Build a common foundation in online marketing and understand how SEO, SEM, social media, analytics and ORM work together in an integrated campaign.
  • Introduction to Online Marketing — Understand the scope of online marketing, its major channels and the relationship between business objectives, audiences, messages and measurable actions. 35 min
  • Digital Audiences, Objectives and Marketing Journeys — Map audience needs and connect campaign objectives with awareness, consideration, interaction and conversion-oriented activities. 35 min
  • Online Marketing Channels and Integrated Planning — Compare search, paid media, social media, content, analytics and reputation activities while developing a simple channel plan. 35 min
  • Campaign Brief and Practical Planning Exercise — Prepare a campaign brief covering the audience, objective, key message, channel selection, deliverables and initial success indicators. 35 min
Search Engine Optimisation (SEO)
Learn how search engines and websites interact, then apply foundational SEO methods to content, keywords, accessibility and authority-building.
  • Search Engines, Crawling and Indexing — Explore how search engines discover, process and organise website content, and identify common factors that affect search visibility. 35 min
  • Keyword Research and Search Intent — Identify keyword themes, distinguish search intent and connect queries with appropriate pages, content formats and audience needs. 40 min
  • On-Page SEO and Content Relevance — Review page titles, headings, content structure, internal links, metadata and relevance-focused optimisation practices. 40 min
  • Technical Accessibility and Website Foundations — Understand foundational technical considerations including crawl accessibility, page structure, mobile awareness and basic HTML-related SEO checks. 35 min
  • Authority, Link-Building and SEO Review — Study link-building fundamentals, assess the relevance of external references and use an SEO review checklist to identify improvement areas. 30 min
Search Engine Marketing (SEM) and Search Advertising
Understand the structure and workflow of search advertising campaigns and apply the principles to Google Search Ads and text advertisements.
  • SEM Fundamentals and Paid Search Objectives — Differentiate organic and paid search, define paid-search objectives and connect audience needs with campaign outcomes. 30 min
  • Search Campaign Structure and Keyword Organisation — Organise campaigns and ad groups around themes, search intent and landing-page relevance while reviewing keyword-selection considerations. 40 min
  • Google Search Ads Workflow — Follow a structured workflow for planning a Google Search Ads campaign, including objectives, targeting considerations, keywords, ads and measurement planning. 40 min
  • Text Ad Copy and Landing-Page Alignment — Develop clear text-ad messages, calls to action and relevance checks between keywords, advertisements and landing-page content. 40 min
  • Search Advertising Practical Review — Review a planned search campaign, identify possible improvements and prepare an initial checklist for monitoring campaign activity. 30 min
Social Media Marketing and Social Media Optimisation
Develop a practical understanding of social media communication, channel planning, content alignment and profile optimisation.
  • Social Media Marketing Fundamentals — Understand the role of social platforms in online marketing and connect audience characteristics with communication objectives. 35 min
  • Social Media Objectives, Audiences and Content Themes — Define social media objectives, identify audience needs and organise content themes around messages and campaign priorities. 40 min
  • Social Media Optimisation — Review profile information, content discoverability, consistency, calls to action and engagement-oriented optimisation practices. 35 min
  • Social Content Planning and Publishing Workflow — Prepare a simple content plan with themes, formats, messages, publishing considerations and review points. 35 min
  • Social Campaign Exercise and Feedback — Apply social media marketing and optimisation concepts to a guided campaign exercise and review the results against the original objective. 35 min
Analytics and Performance Measurement
Learn the purpose of marketing analytics, establish meaningful measurement plans and interpret basic campaign performance information.
  • Analytics Foundations — Understand why online marketing activities are measured and how data supports campaign review and decision-making. 35 min
  • Measurement Objectives and Key Indicators — Connect business and campaign objectives with suitable indicators, measurement questions and reporting requirements. 35 min
  • Traffic, Engagement and Campaign Performance Concepts — Interpret foundational performance concepts relating to traffic, engagement, interactions and campaign outcomes without treating individual metrics in isolation. 40 min
  • Channel-Based Reporting — Organise a simple report structure for SEO, search advertising and social media activities, including observations and possible actions. 35 min
  • Analytics Interpretation Exercise — Review a sample performance summary, identify patterns and prepare a concise set of findings and follow-up actions. 35 min
Online Reputation Management and Integrated Campaign Practice
Apply reputation-management principles and consolidate SEO, SEM, social, analytics and ORM learning in practical campaign activities.
  • Online Reputation Management Fundamentals — Understand the purpose of ORM, common reputation touchpoints and the importance of consistent, timely and appropriate communication. 35 min
  • Monitoring, Issue Classification and Response Planning — Create a workflow for monitoring online mentions, classifying issues, prioritising responses and documenting follow-up actions. 40 min
  • Reputation Improvement and Review Processes — Explore constructive reputation-management activities, response review, escalation considerations and consistency of brand communication. 35 min
  • Integrated Campaign Practical Assignment — Combine audience, objective, channel, content, advertising, measurement and reputation considerations in a structured campaign assignment. 45 min
  • Project Presentation, Feedback and Course Review — Present the practical work, receive guided feedback, review key concepts and identify areas for continued practice. 30 min
HANDS-ON EXPERIENCE

Practical Projects

  • Google Search Ads Campaign — Plan a search advertising campaign by defining an objective, identifying relevant search themes, organising a campaign structure, selecting keywords and preparing an initial measurement plan. Tools: Google Ads concepts and interface, keyword research worksheet, campaign-planning template
  • Text Ads Development — Create and review search text advertisements using clear messaging, relevant keywords and suitable calls to action. The exercise includes checking alignment between search intent, keywords and landing-page content. Tools: Google Search Ads workflow, ad-copy worksheet, keyword and landing-page checklist
  • Audio and Video Ads Planning — Develop basic concepts for audio and video advertisements, including the audience, message, format, creative structure and intended campaign outcome. Participants review how creative choices support an online marketing objective. Tools: Creative brief, audience-planning template, campaign objective and measurement checklist
  • Online Reputation Management Exercise — Create a practical reputation-management workflow covering online monitoring, issue classification, response planning, escalation considerations and review of reputation-related activity. Tools: Reputation-monitoring worksheet, response-planning template, issue-classification checklist
CAREER APPLICATION

Career Opportunities

The skills covered can support entry-level or developmental responsibilities in online marketing, SEO, search advertising, social media marketing, campaign coordination, analytics support and online reputation management. Specific employment, placement and salary outcomes are not included in the supplied course facts.

CERTIFICATION

Certification

Participants may receive an ACLM Certificate of Participation on completion of the course, subject to ACLM's applicable completion requirements.

FAQ

Frequently Asked Questions

What is the duration of the Online Marketing Training course?

The course duration is 20 hours.

Who is this course for?

The course is designed for students and professionals interested in developing practical online marketing knowledge.

What topics are covered?

The course covers Search Engine Optimisation (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM), Social Media Optimisation (SMO), analytics and Online Reputation Management (ORM).

What are the prerequisites?

Basic knowledge of HTML, JavaScript and CSS is recommended. No other prerequisites are specified.

Is the course available online and offline?

Yes. Training is available in Online and Offline modes. Offline training is available in Greater Noida West, Greater Noida, Noida, Ghaziabad and Delhi NCR. Online training is available for learners in India and international markets.

What training formats are available?

ACLM provides instructor-led training, online one-to-one instruction and group training.

Are practical projects included?

Yes. Practical work includes Google Search Ads, text ads, audio and video ads, and online reputation management.

Will I receive a certificate?

An ACLM Certificate of Participation is available, subject to ACLM's applicable completion requirements.

Are learning materials provided?

The training methodology includes notes, assignments and ebooks.

Is the course recorded?

The supplied course information identifies the programme as not recorded. Delivery is available through the stated Online and Offline training modes.

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