ACLM Institute of Professional Studies

Online Marketing Training

Online Marketing Training & Certifications

20 HrsOnline / OfflineACLM CertificationACLM Certification

Online Marketing Training by ACLM institute is offered in Online Mode for working Professionals, Business Owner & Job Seeker. ACLM provide hands on training will enhance the skills for online digital Marketing, increase targeted traffic to website, increase brand awareness’s & generate potential Business Lead. Interested in some other courses by ACLM? Want to know more about Online Marketing?

COURSE OVERVIEW

Course Overview

ACLM Institute of Professional Studies presents Online Marketing Training, a 20-hour professional course covering the core disciplines used to plan, execute and evaluate online marketing activities. The programme includes Search Engine Optimisation (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM), Social Media Optimisation (SMO), analytics and Online Reputation Management (ORM). Training is available in Online and Offline modes through instructor-led, one-to-one online and group-training formats. Offline training is available in Greater Noida West, Greater Noida, Noida, Ghaziabad and Delhi NCR. Online training is available for learners in India and international markets.

WHY THIS COURSE

Why Learn This Course?

Online marketing combines search visibility, paid advertising, social media communication, measurement and reputation management. This course gives students and professionals a structured understanding of these areas through practical activities such as Google Search Ads, text ads, audio and video ads, and reputation-management exercises. The learning is designed to help participants understand how online campaigns are planned, implemented and reviewed.

LEARNING OUTCOMES

What You Will Learn

Foundations of online marketing and the role of search, social media, analytics and reputation management.
How search engines discover, understand and rank website content.
Keyword research, search intent, on-page optimisation, technical accessibility and link-building fundamentals.
The structure and workflow of search engine marketing campaigns, including Google Search Ads and text advertisements.
Fundamentals of social media marketing and social media optimisation.
Planning audio and video advertising activities for digital campaigns.
Core analytics concepts, campaign measurement and interpretation of marketing performance data.
Online reputation management processes for monitoring, responding and improving brand presence.

SKILLS

Skills You Will Gain

Online marketing planning
SEO fundamentals
Keyword research and analysis
On-page and technical SEO awareness
Link-building strategy fundamentals
Search advertising campaign structuring
Google Search Ads and text-ad creation
Audio and video advertising planning
Social media marketing
Social media optimisation
Marketing analytics interpretation
Online reputation management

WHO SHOULD JOIN

Who Should Join?

Students and professionals who want to develop practical knowledge of online marketing. The course is also relevant to learners seeking a structured foundation across SEO, SEM, SMM, SMO, analytics and ORM.

PREREQUISITES

Prerequisites

Basic knowledge of HTML, JavaScript and CSS is recommended. No other prerequisites are specified.

TRAINING APPROACH

Training Methodology

The course is delivered through instructor-led learning, online one-to-one instruction and group training. Learning is supported by notes, assignments and ebooks, together with practical exercises based on search advertising, social media, analytics and reputation management. The course is available Online and Offline. Offline locations are Greater Noida West, Greater Noida, Noida, Ghaziabad and Delhi NCR; online delivery is available for India and international markets.

CURRICULUM

Detailed Course Syllabus

Module	Topics / Lessons
Online Marketing Foundations and Campaign Planning Build a common foundation in online marketing and understand how SEO, SEM, social media, analytics and ORM work together in a campaign.	Introduction to Online Marketing — Understand the scope of online marketing, its major channels and the relationship between business objectives, audiences, messages and measurable actions. 35 min Digital Audiences, Objectives and Marketing Journeys — Map audience needs and connect campaign objectives with awareness, consideration, interaction and conversion-oriented activities. 35 min Online Marketing Channels and Integrated Planning — Compare search, paid media, social media, content, analytics and reputation activities while developing a simple channel plan. 35 min Campaign Brief and Practical Planning Exercise — Prepare a campaign brief covering audience, objective, key message, channel selection, deliverables and initial success indicators. 35 min
Search Engine Optimisation (SEO) Learn how search engines and websites interact, then apply foundational SEO methods to content, keywords, accessibility and authority-building.	Introduction to Search and Search Engines — Explore how users search for information and how search engines discover, process and present website content. 35 min Search Engine Results and Ranking Fundamentals — Understand the purpose of search results, relevance, usefulness and the broad factors that influence a page's visibility. 35 min Introduction to Search Engine Optimisation — Define SEO objectives and distinguish on-page, technical and off-page activities within an overall optimisation process. 35 min Building an Accessible Website — Review foundational accessibility and crawlability considerations, including clear structure, readable content, navigation and basic HTML awareness. 35 min Keyword Research and Search Intent — Identify keyword themes, interpret search intent and organise terms into useful topic or page groups. 40 min On-Page Optimisation — Apply keyword and content principles to page titles, headings, copy, internal links and basic page relevance. 40 min Link-Building Strategies — Understand the purpose of links, assess relevance and quality, and plan responsible link-building activities. 35 min Useful SEO Tools and Review Methods — Use structured checklists and available SEO tools conceptually to review keywords, content, technical issues and link opportunities. 35 min SEO: Past, Present and Future — Review how SEO has evolved and discuss the importance of useful content, technical quality, user needs and ongoing learning. 20 min
Search Engine Marketing (SEM) and Google Search Ads Develop a practical understanding of paid search, account structure, keyword selection, text-ad creation and campaign review.	Introduction to Internet and Search Engine Marketing — Understand paid search marketing, its relationship with SEO and the role of objectives, audiences, budgets and measurement. 30 min Getting Started with Google Search Ads — Review the basic workflow for planning a Google Search Ads campaign, from objective setting to campaign launch preparation. 35 min Account and Campaign Structure — Organise campaigns, ad groups, keywords and advertisements so that each structure reflects a clear theme and intent. 35 min Navigating a Search Advertising Workflow — Understand the main stages of campaign setup, review, optimisation and reporting without treating platform settings as a substitute for strategy. 30 min Working with Keywords — Group keywords, consider match and intent concepts, identify unsuitable themes and connect keywords with relevant landing pages. 40 min Creating Effective Text Ads — Write focused text advertisements with relevant headlines, descriptions, value communication and calls to action. 40 min Search Ads Practical Project — Build a structured Google Search Ads and text-ad plan, review its keyword-to-ad alignment and prepare a basic evaluation framework. 30 min
Social Media Marketing and Social Media Optimisation Learn how to plan social media communication and improve the discoverability, consistency and usefulness of social profiles and content.	Introduction to Social Media Marketing — Understand social media objectives, audience groups, content roles and the difference between communication, engagement and campaign outcomes. 35 min Social Media Audience and Content Planning — Create audience-led content themes, formats and publishing ideas linked to a defined marketing objective. 40 min Social Media Optimisation Fundamentals — Review profile information, page structure, descriptions, keywords, visual consistency and discoverability considerations. 35 min Organic and Paid Social Activity — Compare organic communication with paid promotion and identify how objectives influence content, targeting and measurement. 35 min Community Engagement and Response Planning — Develop practical approaches for responding to questions, feedback and interactions in a consistent and professional manner. 30 min Social Campaign Exercise — Prepare a short social media plan containing audience, objective, content themes, platform considerations and review indicators. 25 min
Audio, Video and Creative Online Advertising Understand how creative formats support online campaigns and develop practical planning skills for audio and video advertisements.	Creative Objectives and Audience Fit — Connect an advertisement's creative idea, audience, message and intended action with the wider campaign objective. 30 min Audio Advertising Fundamentals — Plan the structure, tone, length, message and call to action for an audio advertisement. 30 min Video Advertising Fundamentals — Develop a basic video-ad concept using a clear opening, message sequence, brand or offer communication and call to action. 35 min Creative Brief and Review Criteria — Use a creative brief to assess clarity, relevance, consistency, audience fit and measurement readiness. 25 min Audio and Video Ads Practical Project — Prepare an audio or video advertising concept and present the media objective, target audience, key message and evaluation approach. 30 min
Analytics, Online Reputation Management and Capstone Review Learn how to interpret marketing activity, establish useful measures and manage online reputation through a structured review process.	Analytics for Online Marketing — Understand the purpose of analytics, key campaign questions, traffic and interaction concepts, and the difference between data and insight. 40 min Measurement Planning and Reporting — Select meaningful indicators, organise a simple reporting view and interpret results in relation to the original campaign objective. 35 min Online Reputation Management Fundamentals — Understand reputation monitoring, public feedback, issue identification, response planning and the importance of consistent communication. 35 min Reputation Management Practical Exercise — Classify reputation scenarios, prepare response options and create a basic monitoring and escalation workflow. 35 min Integrated Online Marketing Capstone — Bring together SEO, SEM, social media, analytics and ORM into a concise campaign plan and review the decisions made. 35 min Course Review and Next Steps — Consolidate key concepts, review practical work and identify areas for continued skill development. 20 min

HANDS-ON EXPERIENCE

Practical Projects

Google Search Ads Campaign — Plan a search advertising campaign by defining an objective, identifying relevant search themes, organising an account and campaign structure, selecting keywords and preparing an initial measurement plan. Tools: Google Ads concepts and interface, keyword research worksheet, campaign-planning template
Text Ads Development — Create and review search text advertisements using clear messaging, relevant keywords and suitable calls to action. The exercise includes comparing ad variations and checking alignment between search intent, keywords and landing-page content. Tools: Google Search Ads workflow, ad-copy worksheet, keyword and landing-page checklist
Audio and Video Ads Planning — Develop basic concepts for audio and video advertisements, including audience, message, format, creative structure and intended campaign outcome. Participants review how creative choices support an online marketing objective. Tools: Creative brief, audience-planning template, campaign objective and measurement checklist
Online Reputation Management Exercise — Create a practical reputation-management workflow covering online monitoring, issue classification, response planning, escalation considerations and review of brand sentiment or public feedback. Tools: ORM monitoring checklist, response framework, issue-tracking template

CAREER APPLICATION

Career Opportunities

The skills covered can support entry-level or developmental responsibilities in online marketing, SEO, search advertising, social media marketing, campaign coordination, analytics support and online reputation management. Specific employment, placement and salary outcomes are not included in the supplied course facts.

CERTIFICATION

Certification

Participants may receive an ACLM Certificate of Participation on completion of the course, subject to ACLM's applicable completion requirements.

FAQ

Frequently Asked Questions

What is the duration of the Online Marketing Training course?

The course duration is 20 hours.

Who is this course for?

The course is designed for students and professionals interested in learning online marketing.

What topics are covered?

The course covers SEO, SEM, SMM, SMO, analytics and Online Reputation Management.

What are the prerequisites?

Basic knowledge of HTML, JavaScript and CSS is recommended.

Is the course available online and offline?

Yes. Training is available in Online and Offline modes. Offline training is available in Greater Noida West, Greater Noida, Noida, Ghaziabad and Delhi NCR. Online training is available for India and international markets.

What training formats are available?

ACLM provides instructor-led training, online one-to-one training and group training.

Are practical projects included?

Yes. Practical work includes Google Search Ads, text ads, audio and video ads, and online reputation management.

Will I receive a certificate?

An ACLM Certificate of Participation is available, subject to ACLM's applicable completion requirements.

Are learning materials provided?

The training methodology includes notes, assignments and ebooks.

Is recorded training available?

No. The supplied course details specify Online and Offline training and indicate that recorded training is not available.

START YOUR JOURNEY

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